I've spent nearly 20 years at the intersection of clinical evidence, access strategy, and commercial reality. I've sat on the payer side, led market access strategy for small and large pharma and biotech organizations, and have worked across some of the most complex therapeutic areas in the industry. What I bring to your brand isn't just strategy. It's strategic clarity, trusting partnerships, and a relentless focus on getting your therapy to the patients who need it.
Services
Every engagement is fully customized. If you don't see what you're looking for, let's talk.
01
Launch Readiness
Strategic planning and assessment to ensure your brand is access-ready before day one. From gap analyses to cross-functional alignment, I help teams anticipate barriers and build the foundation for a successful launch.
02
Landscape Assessments
A clear-eyed view of the access environment for your therapy — payer coverage policies, competitive dynamics, reimbursement pathways, and stakeholder priorities — so your strategy is built on reality, not assumptions.
03
Access Stakeholder Strategy
Integrated access strategy across the full stakeholder spectrum — payers, IDNs, health systems, GPOs, organized customers, HCPs, and patients — across the product lifecycle.
04
Reimbursement & Coverage Strategy
End-to-end coverage and reimbursement planning across commercial, Medicare, and Medicaid — including coding, billing, and prior authorization strategy.
05
Field Team Training & Enablement
Access and reimbursement training, managed care education, and broader field enablement programs designed to equip your team to navigate complex payer and provider environments with confidence.
06
Advisory Board & Workshop Facilitation
End-to-end planning and facilitation of payer advisory boards, market access workshops, and strategic planning sessions — from agenda design to actionable outputs.
07
Value Proposition & Message Development
Crafting evidence-based value narratives and access-focused messaging that resonates with payers, health systems, and other key stakeholders — including all derivative materials such as slide decks, leave-behinds, and payer-facing content.
08
Non-Personal & Personal Promotion Strategy
Strategic development and optimization of non-personal and personal promotion programs — including digital, print, and field-based tactics — designed to extend your access strategy beyond the field and into every channel that matters.